Online or Offline: How to Promote Custom Wood Pens

Would you like to transition your passion for making pens from a hobby to a profession? Making money by selling your own handmade pens is rewarding, but also extremely challenging. To be successful, you will need to develop a proficiency in and a passion for marketing. You'll never sell any pens if no one ever hears about them. Should you sell online or offline? The simple answer to the question is, both. Here are some tips for promoting your custom wood pens online and offline:

Online

Wooden pen

  • Learn to take great pictures. Online customers will only see images of your product, so those images need to be fabulous. Good staging and excellent lighting will showcase your pens. Better pictures will translate to better sales.
  • Create your own website. Use your site to not only show off your product, but also to tell your own personal story. The more content you add, the more visitors you will get. More visitors equal more sales.
  • Use existing web platforms such as Etsy to sell your products. Millions of people visit these sites every day looking for unique, handmade items, so put your product out there where it can be seen.
  • Post photos of your pens on social media sites. You don't even need to do heavy selling here, just show off your work a bit.
  • Visit other online sites and forums. Make comments and share photos. This will help you increase your online presence and help people in the community get to know you.

Offline

Pen and writing

  • Always carry a pen or two with you. Use your own pens. Every time you pull one out, you have the chance to tell someone that you made it yourself.
  • Print business cards with your name, contact info, and website, and carry them with you. Whenever someone asks about your pen, you can give them a card.
  • Visit local businesses and ask about selling your pens. Jewelry shops and craft stores are great locations to place your pens. Create an attractive and compelling display for your product and make sure to include your business cards.
  • Participate in craft fairs, farmer's markets, and other community events. Attendees love to find unique, handmade items at these gatherings. You'll need to have an attractive display and enough stock to last through the day to be successful at a fair, but it will be well worth the effort.
  • Seek out opportunities to donate your pens to charitable events like raffles and auctions. You won't make money, but you will get noticed. 

Online or offline, the key to selling your product is to reach customers. Listen to the customers to discern what they need and then meet those needs. Your pens are handmade and unique and you may even be able to customize them. Maybe some of your pens are made from interesting materials that will appeal to distinctive customers. Do what you can to make sure that people who are looking for items with those characteristics can find your pens.

Making money from your hobby is not be easy, but it possible. You just need hard work and determination to make it happen. Start getting your pens out there today!